YouTube Ads EXPLAINED While Being Transformed Into a Zombie | YouTube Advertisers

hi I'm Jim did you know that YouTube reaches more 18 to 49 year olds in the US on mobile alone than any cable network they're coming to watch supercool videos like this one so I'm going to explain YouTube as well undergoing my very own makeup transformation today I'm going to talk to you about two ways to advertise on YouTube Google preferred and TrueView Google preferred is a bit like primetime advertising on TV it's a finite number of the top channels on YouTube and they're ranked based on something called preference score which takes into account the popularity of the channel meaning how long people are watching and the passion of the audience how are they interacting with the channel are they liking stuff are they sharing stuff Google preferred is great for driving brand awareness because you're advertising on the top channels on YouTube when people are really leaning forward TrueView is a little bit like daypart targeting on TV it runs on all of YouTube and it's targeted based on demographics affinity audiences geography and topic you seem very adept at this have you done this before no this horizontal nice truly you could try a bunch of different types of video bite our two videos product demo since true view ads can be any length you can go nuts run a 30-second are just on a minute ad running hour long add Google prefer to use for a learner and trivia user consideration combining Google preferred interview means that you maximize reach in frequency and deliberately move consumers through the purchase funnel so I hope you learned a bit about you see that rising today you said to subscribe to our channel for more great videos like this hey honey you

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