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Tag: #YTAd


Behind the Scenes at Masters of Mobile | YouTube Advertisers

at 8:46 am | Articles | Colt Stanton -

consumer expectations with the rise of mobile are growing exponentially IDI talk to me about the research that Accenture Interactive is conducted to help brands in Australia and New Zealand understand how to meet those expectations and succeed in this world over the last six months we interviewed and investigated something like 700 mobile sites

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“Behind the Scenes at Masters of Mobile | YouTube Advertisers”

Brandcast 2019: Brand & agency leaders drive results with YouTube | YouTube Advertisers

at 7:15 am | Articles | Colt Stanton -

okay okay you gotta say it with pride okay okay it's okay YouTube has been a pivotal partner across PepsiCo it's really leading us for some of the most effective work that we've seen today YouTube has been a driver of growth for our clients it's helped us understand the purchase journey in a more

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“Brandcast 2019: Brand & agency leaders drive results with YouTube | YouTube Advertisers”

YouTube Presents: Kellogg's Rice Krispies Treats Case Study | YouTube Advertisers

July 24, 2019 at 10:54 am | Articles | Colt Stanton -

going back to school can be tough on kids but it's an emotional rollercoaster for parents too nervous parents want to show support but aren't always sure how enter Kellogg's Rice Krispie streets Google Trends and YouTube using correlate a tool within Google Trends the Kellogg's team discovered a strong connection between school snacks and

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“YouTube Presents: Kellogg's Rice Krispies Treats Case Study | YouTube Advertisers”

YouTube Brandcast 2015: Justine Ezarik aka iJustine, Host, YouTuber | YouTube Advertisers

July 15, 2019 at 6:48 pm | Articles | Colt Stanton -

So when I was asked to host tonight's gamingsection I was so excited. I've been a gamer my entire life. So if you want to take notice back here, that'sme at five years old, in my little Mario t-shirt, and that was shortly after my parents gotme my first Nintendo console. Now, I thought that

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“YouTube Brandcast 2015: Justine Ezarik aka iJustine, Host, YouTuber | YouTube Advertisers”

Introducing Brand Lift surveys | YouTube Advertisers

at 9:39 am | Articles | Colt Stanton -

Imagine you told a joke but couldn't tellwhether people laughed until weeks later. Communication thrives on fast feedback butthere are still long lags between launching your branding campaign and seeing the results. What if you could tell right away whetherit was working? Rather than getting a report on your deskweeks after your campaign ended, what

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“Introducing Brand Lift surveys | YouTube Advertisers”

Wendy’s Fires Up Its YouTube Advertising Presence | YouTube Advertisers

July 2, 2019 at 1:25 pm | Articles | Colt Stanton -

if you say that if percentage should go to digital versus traditional that doesn't mean that you have to trash your traditional work we don't we just don't think about it as a magical percentage how do you reach the right person with the right message at the right time my earliest memory of Wendy's

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“Wendy’s Fires Up Its YouTube Advertising Presence | YouTube Advertisers”