Introducing Brand Lift surveys | YouTube Advertisers



Imagine you told a joke but couldn't tell
whether people laughed until weeks later. Communication thrives on fast feedback but
there are still long lags between launching your branding campaign and seeing the results. What if you could tell right away whether
it was working? Rather than getting a report on your desk
weeks after your campaign ended, what if you could get results right after your launched
and actually optimize your brand campaign mid point? We think brand advertising should be this
responsive, which is why we built tools to measure Brand Lifts right into AdWords for
video. So how is our survey for measuring Brand Lift
different? It's fast. You can write your survey and field it today
and get results within a week. It's accurate. Your survey measures causal impact of your
ads among the very people you're targeting with your campaign with responses from thousands
of users. It's simple. No tags are needed and all setups happen within
our ad platform. And measuring Brand Lift is currently free
for eligible TrueView campaigns with Google display network campaigns coming soon. Brand Lift reports provide fast, actionable
answers, strategic questions like what sorry should I tell? You can quickly and easily take the pulse
of your audience. How should I tell my story? Test and iterate creative and optimize mid
campaign. Where and with whom does my story resonate? Refine your targeting parameters based on
who's responding to make better, faster brand decisions right now. Contact your Google sales team to start measuring
the matrix that matter with Brand Lift surveys today.




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