Direct to Consumer Advertising by Pharmaceutical Industry

hello I am rosemary Brown I have been a registered nurse for 35 years I'm currently the chief nursing officer at Duke Raleigh Hospital I'm here to talk to you today about what I consider this country's addiction to prescription drugs we've been called a nation of pill poppers I saw a broadcast Sunday morning CBS there was a report they provided that noted in 2005 even though the United States is a measly five percent of the world's population but we accounted for 42 percent of the world spending on prescription drugs I was pretty amazed by that I began to think how could this be why is this happening in the United States we don't have to read very far into the literature to discover that many people will think the pharmaceutical companies are responsible and certainly they are exaggerating the benefits of their drugs they frequently downplay the side effects and they create a lot of me to drugs which basically are the same old drug with a new name so they have some responsibility and then there's the FDA the Food and Drug Administration there's certainly that are true out there saying that they need to be stronger they need to have more regulatory power over these advertisements actually over new drugs being flooded into the market it's also interesting to note that 50% of their budget is paid for by the pharmaceutical companies the exact arm of the FDA which approves drugs so certainly there's those that think the FDA is responsible and then there's even literature that talks about the providers someone has to write the prescriptions there's certainly literature out there that says that the providers are in the pockets of the pharmaceutical companies that they don't take the time they believe patients really want to pill rather than changing their behavior and actually one research study that I looked at 72% of the physicians felt pressured to prescribe a specific drug it dawned on me then what I was saying that the pharmaceutical companies are somewhat responsible the FDA is somewhat responsible the providers are somewhat responsible but the doctors are writing prescriptions because we're asking for them I think the real problem lies with us with you and with me we have become a nation that believes that our health issues our quality of life and even our happiness can be fixed with the swipe of a pen across a prescription pad we want a pill to fix everything we no longer believe that we can do this by changing our behaviors then I thought well maybe it's working I mean so what if we're taking a lot of pills and it's working maybe that's the right thing to do so I thought well there's got to be some statistics out there on this and there are there are some health statistics some vital statistics I mean but it it wasn't very good news I wouldn't say when I looked at our ranking of the United States two other world countries we ranked 41st in life expectancy so not exactly living longer doesn't seem then I looked at quality of life well we ranked 13th in quality of life we're taking a lot of prescription drugs doesn't seem to be improving the quality of our life and then probably the one that was most striking was the fact that we write to one hundred and fiftieth and Happiness and I know that was particularly interesting since I read a report where in 2005 and six the number one prescribed drugs the number one or antidepressants Wow so we really aren't getting the effect who think we are from taking prescription drugs so we have to go back and look at what we really need to be doing and that is we have got to believe our behavior matters we have got to stop asking the physicians and providers to give us a quick fix but rather we need to be saying not what drug can you give me but what health behavior should I engage in to fix this problem or to mitigate this condition it's about our behaviors we have to adopt healthy behaviors we have to be willing to change our lifestyles Hills are simply not going to be the answer for us we need to stop being a nation of pill poppers there's a couple things I want to leave you with there's a book that I think you should try and read it's called our daily meds it's by Melanie Peterson does a nice job of portraying why we are where we are with the pharmaceutical companies today then second of all I would like for you to go to website how it helps with health I think you'll find it interesting it's a good place to start because we need to turn this around you and me not the pharmaceutical companies not the FDA not the providers it's really up to us we have to stop asking for pills thank you

  1. Success in the health care system nowadays is defined by the NUMBER of people we are curing, but there is no focus, and rarely is the question ever asked, WHY are so many people getting ill?

    Pharmaceutical companies suggest we throw drugs at people, and the problem will be solved, but that's not the way it works.

    There is little focus on preventative medicine and that is unfortunate.

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