Building Community that Creates Exponential Impact | Nadav Wilf | TEDxStPeterPort



in the past community was local only in the Internet of course has allowed us to become global so whatever weird thing you're into you can you know type in weird website or type in weird Facebook group and find a million other people who are interested in the same thing in this case this Facebook group has a million people who are interested in putting their face in the fan and here in their robot voice I'm personally used to be a big meat-eater so I can appreciate a nice meaty meal four years ago I became a vegetarian and a few months ago I became a vegan simply because I care about the impact an environment on my own body and on the animals so sometimes being a vegan is lonely and I travel the world and when I go to restaurants and someone vegan oftentimes you know it's gonna be a surprise that comes back on my plate sometimes I give me chicken they don't exactly understand what that means so this particular picture was in New Zealand where I was there with my dear friend John McPike and she was nice enough to call the restaurant prior and tell them that a vegan was on the way and warned them and when we got there the waitress the force of course comes up and says so who's the vegan and everybody points to me and once we finished laughing like any social media junkies would do we reenact at the moment took a picture and post it on Instagram so I knew I was coming to give this talk and I wanted to do an experiment with communities so I found a community called vegan humor which is 90,000 vegans there to make fun of ourselves about being vegan and the things that happened to us and I posted this picture and within 24 hours there was almost 1,600 people that liked it 39 chairs and over a hundred comments from other vegans sharing their experiences I got a few marriage proposals as you can see from the comment there at the bottom apparently it's hard to find a vegan boyfriend and and one more time I got although I never met these people I got really connected to them and I started talking to them on message and I got all these invites and you know when you come to our city we have a vegan meal for you and I really realized that you know the day before I was kind of lonely vegan being made fun of at the restaurant and now I had all these new friends so my friends I'd like you to consider that passion brings all these communities together and in my opinion passion is everything and other speakers have talked about this this isn't one of my dear friends and one of my mentors Yasuhiko Kimura he's a Buddhist priests and he says that passion is not something that you have it's what you are as a cosmic destiny in other words at a cellular level who you are is passion and so when you're living in your passion you're enlivened you're free you're attracting other people that are also living in that passion and life's awesome on the flip side of this when you're not living in your passion it's it's challenging you're driven you're motivated and sometimes living in this unfulfilled existence and I see that as a big obstacle for innovation and I think it's you know hiring managers and at work and in life not vetting for passion I think that we should use the word passion talk about it more in life I think it will make a big difference but sometimes I think we're scared of the answer that we're gonna get so if you'll think to yourselves being at work and you're sitting there and you're looking at you know ten people in the room going about their business a Gallup poll about about the state of the workplace that was taken in 2012 in 142 countries said that only one out of these 10 people are actually engaged in work the other nine aren't and they're you know they're probably spending their time on Facebook sharing about how they love to speak in the fan to hear their robot voice so have we lost track of what's most important how if we're not being our true selves and how do we build a community so I'd love for you to close your eyes for a moment and think for yourself about your passions and what you're passionate about are you living your passion on a consistent basis another way to say this is are you in love with the moments that you're living you can open your eyes now so there's actually some science behind this elusive passion thing when you're stimulated when you're living in your passion the nucleus accumbens is throwing a party in your brain there's an open bar and everybody is there and it's great it's actually one of the it's it's the leading part of your brain in the reward system and it's pumping dopamine into your blood one place that I want to share about where the nucleus accumbens is firing on all cylinders is a sustainable community in the Panamanian jungle called Kali Ala that my friend Jimmy sighs founded now over nears I had the honor of being there for five days leading my hugging workshop and on a way to get people connected and what I observed there was you know these these people that have come from all over the place there's people that live there they're students and they are waking up at sunrise jumping out of bed smiling very kind everyone and I'm thinking to myself you know what's going on with these people and so I asked him I said well you know what why do you live here what is it that has you lived here and how did you be so excited and what they shared was they said I have a passion for forests not fields I have a passion for building with my hands I have a passion for permaculture I have a passion for jungle animals and I've and I love living in a community where other people feel the same and so what I understood what that this was a passion playground and I was there for the same reason and the beautiful thing about it was there was 200 people there physically including myself but a hundred and fifty thousand people online and growing so you know that all these people are on Facebook at the same time and so what's really interesting this this slide is by Marcus shingles the CEO of XPrize the time is is now and it's only getting better in this kind of a beautiful trifecta is happening where there's an exponential decrease in the cost of social mobile computing and big data which is creating this exponential increase in the number of people that are connected and it's bringing together people that have money organizations that have money and not enough time with people that have passion and time and that's where the magic is happening it's creating these communities that are thriving and look at all the magic here this is a representation of the million people in the hero X community which is incentive prize platform that we built as a spin-off of XPrize coming from 145 countries and it really makes the world feel intimate and connected doesn't it so what we found that's really interesting in our time doing prizes is that it's not about the money the money is this catalyst that gets people out of bed or gets people working at night or it gets people working on the weekends let's say outside of their regular job to accomplish something or gets them to start a startup the other thing is that it's not about the competition it's about the community so think of a prize as a magnet that's pulling people together and these people come on hero X they communicate they share with each other they debate and they join forces and teams to accomplish a vision that they care about so my passion is bringing people together in community through incentive prizes and I wanted to share with you some ways that incentive prizes have impacted your lives so an example we have here's billiard balls billiard balls used to be made out of ivory and the ivory was becoming scarce so a prize was done and the the innovator created balls out of cellulose which later became plastic so anyone who's used plastics it's because of this prize if anyone's ever flown across the Atlantic there was a $25,000 prize by Raymond Orteig he wanted to go from New York to Paris and back in one transatlantic flight legend has it that he had a girlfriend in Paris he was tired of having to take a boat to go see her so I did a $25,000 prize and the winner of that prize was a novice pilot Charles Lindbergh he'd only been a pilot for two years and he really kind of disrupted this aviation industry and that's very common in prizes canned goods and jars that came from napoleon's prize he needed a way to preserve food because the conquered people that wouldn't be produced wouldn't know sell or give them food so a confectioner named Nicholas a pair figured out jars and cans there's a candy maker one of my favorite prizes is from my dear friend and the co-founder of hero X Peter Diamandis he wanted to go to space man he couldn't become an astronaut so he took matters into his own hands he created a two million dollar prize ten million dollar prize excuse me for the first team that could be privately funded go to space with three people come back down and do it again within 14 days Richard Branson bought this team it became Virgin Galactic and it created a billion dollar space industry for the likes of Elon Musk and Jeff Bezos another amazing prize was the oil cleanup ex challenge from Wendy Schmidt 1.4 million dollar prize so the BP oil spill happened 200 million gallons were spilling into the oil over 87 days and the rate of oil cleanup had been the same for 20 years since the Exxon Valdez there's 1,100 gallons per minute was the rate of oil cleanup now we created a prize that put out 2,500 gallons from and the team that could could raise it to that rate all the experts said it couldn't be done 10 teams beat that number and the winning team increased the number to 40 400 gallons per minute in 12 months it's a 400% increase to think about in your industry what a 400% increase would look like some of you might be able to retire so what does it take to to create a prize well firstly it's it's the realization the mindset the most the brightest people don't work for you they work for someone else no matter who you are secondly its theme seeing a prize as an opportunity not a threat bringing people in from outside of your organization and there's many companies that are using this to innovate including Google Qualcomm government agencies like challenge gov NASA and it's really it's really been effective for them so one of the things I found when speaking to people about prizes is that there's kind of these this fear especially you know with executives within an organization have this fear of never having done it before so being used to having RS rfp's where they hire contractors or consultants this is a little bit Wild West because you're putting a prize out and just seeing who comes to you being replaced by the winner somebody smarter than me is gonna figure this out and they're gonna find out you know I didn't and I'm gonna get fired but it's really a tool to bring these people together and also losing control of the intellectual property which we have stopgaps in place for so what we've realized over doing prizes for 20 years with hero X and X Prize and the other companies are doing prizes as well is that these fears are built on false premise so who are you gonna trust on the left here we have Tony Hayward he's the VP the the CEO of BP he represents a 48,000 employees of BP that were tasked with cleaning up don't spill and on the right we have Fred giovannini he's a tattoo artist from Las Vegas in 2007 Ashley Day came into Fred's tattoo studio to cover up some weird lizard tattoo that he had on his chest and he started talking about his focus on cleaning up particles in the ocean cleaning up that the plastic island and Fred you know as he got really inspired and so in the next session he came back and he built a prototype design for cleaning up and Ashley said this is a better design than a seen any of my engineers creating and so they joined forces and this became the first submission for the Wendy Schmidt all prize and ended up more than doubling the rate of oil cleanup so you know think about that next time you think about who you're gonna trust Keiko for he's one of my modern day heroes I was able to interview him in a webcast this week he is an amazing person and when he was 15 he started focusing on saving lives through gun safety he's 18 now and the smart tech challenges foundation launched a million-dollar prize with heroics to the innovator that could create a a firearm that reduce gun deaths and so kai had been doing this and he created a barometric firearm guard and this is you know a fingerprint guard that works at 99.999% accuracy which we all know is basically a hundred percent and if this prize hadn't been done kai probably would have got his funding and he wouldn't have been able to take this to market so my friends the great Nelson Mandela once said it always seems impossible until it's done what could be possible for you if you shared your passion and your vision who would you meet what could you accomplish so I encourage you starting today share your passion your vision with your friends share it with your social media network share it with your email as share with people at work share with the people next to you share with the people that you meet in the street share with people out of cafe you never know who may share the same passion as you and is just waiting to meet you I want to support you in this and I believe in what you want to create much love you




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